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BMW Actively "Working on [MotoGP Entry] Strategy" Amid 2027 Rule Changes

BMW Motorrad’s Director of Motorsport, Sven Blusch, has confirmed that the German manufacturer is actively “working on a [MotoGP entry] strategy.”

BMW Director of Motorsport Sven Blusch // Photo by BMW

BMW Motorrad is deliberating its entry into MotoGP, with a decision expected by mid-2025. Since the early 2000s BMW has repeatedly considered and developed concepts for entering the premier class.

Despite BMW’s long-standing association with MotoGP as the series’ official car provider and through initiatives like the BMW M Award, a full racing program has remained elusive.

However, with a MotoGP rule changes coming up for the 2027 season and therefore a more or less level playing field, chances are high, the German manufacturer’s entry might actually materialize this time.

Markus Flasch, Head of BMW Motorrad since 1 November 2023, said during his inaugural visit to the Superbike World Championship in Barcelona in March 2024: “When everyone is starting from scratch, that’s the time to get on board.”

The topic reignited at BMW’s 2025 World Superbike team launch in Berlin, where Sven Blusch, Director BMW Motorrad Motorsport, addressed the media.

Talking to SpeedWeek, Blusch revealed that the company “has been discussing [a MotoGP entry] for quite some time, and [is actively] working on a strategy”.

“The goal is that we know in which direction we’ll be going by mid-2025.”

“The important thing is that decisions like this cannot be rushed. We want to ensure it’s set up as a long-term plan that integrates with our communication and marketing strategies.”

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The German emphasized: “We don’t do anything unless it fits into the overall strategy of the board. We don’t want to enter MotoGP just to pull out later. It needs to be a sustainable long-term commitment.”

Blusch also outlined the potential for MotoGP to boost BMW’s market presence in regions like the Americas and Asia, where the brand aims to grow. “Motorsport isn’t just a cost,” he said. “It’s a tool for growth. Other companies have shown how motorsport can help conquer new markets.”

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